Minneapolis, MN—May 4, 2015—GLS Companies/NEXT Precision Marketing announces its installation of the MCS Perfect Match Camera Verification System to support the company’s significant growth in digital variable work. GLS/NEXT has been expanding its range of integrated services to accommodate diverse print and digital marketing communications campaigns.
With the MSC Perfect Match system, GLS/NEXT can achieve error-free matching of multiple personalized components in a single mail piece. Initially, GLS/NEXT used two cameras on the Perfect Match to verify the personalized insert in a direct mail campaign by showing the recipient’s address. The Perfect Match cameras verified that the personalization on the insert matched the address on the outside. Since then, GLS/NEXT has added four additional cameras to conduct pocket verification, ensuring the correct signature gets placed in a feeder.
“Multi-media campaigns must be carefully coordinated and verified to ensure consistency between components,” said Steve Kirk, VP of Operations for GLS/NEXT. “The Perfect Match system ensures error-free performance, eliminating any potential production mistakes before they occur.”
To meet the growing demand for digital variable pieces, GLS/NEXT now offers saddle stitch variable which is comprised of inserted components that are finite and tied specifically to the individual consumer buyer. For example, in a job that calls for individually identifiable redeemable cards embedded inside the piece, the Perfect Match system reads the cards as they are being applied on the inside. Then they are closed, glued and addressed. Any mismatch would be identified immediately, making the card non-redeemable.
According to Kirk, GLS/NEXT production floor staff has found the Perfect Match System to be the easiest and quickest system to learn in comparison to alternative technology they have worked with.
“GLS/NEXT runs over two million pieces per month through this line. As jobs run more smoothly upstream and downstream, we experience increased productivity. The whole process in itself has allowed us to eliminate stoppages,” added Kirk.
For more information on GLS/NEXT digital variable service, visit glsmn.com.
For more information on the MCS Perfect Match system, visit mcspro.com.
About MCS
MCS is a leading provider of technology for the production print and mail market. MCS’ inkjet hardware, software and camera systems provide the integration cornerstone for high-speed hybrid inkjet printing. The new MCS Eagle FlexPrint inkjet platform combines the next generation modular 4.25”, 600 DPI print head technology with MCS’ proven job layout and print proofing software. The breakthrough hybrid FlexPrint ink adheres to demanding stocks and provides quality print at the highest speeds. MCS systems can be integrated on a wide range of existing transports and environments. MCS’ new production color digital presses offer print-quality and VDP workflow solutions designed for direct mailers.
About GLS Companies/NEXT Precision Marketing
GLS Companies/NEXT Precision Marketing is a strategic marketing solutions provider delivering end-to-end innovation from ideas to implementation. With over two decades of experience and a history of building brands through award-winning work and strategies, GLS/NEXT offers a broad portfolio of marketing technologies, including foundational strategic and creative services, comprehensive publicity and media presence, innovative multi-channel digital and print solutions, complete capabilities for global deployment, performance measurement and advanced program management tools. Facilities are located in Brooklyn Park, Minnetonka and Saint Paul, Minnesota.