New company name and visual brand identity launched February 15
BROOKLYN PARK, MN–GLS / NEXT Precision Marketing announced today that it is changing its name to ENPOINTE, effective immediately. Under this rebrand, along with its legacy print business, the organization is unifying its core disciplines to focus on branding, data and analytics, marketing and printing. The rebranding includes a new brand strategy, logo and visual identity system to confidently convey innovation and the multifaceted nature of the business.
Within the last 37 years, to broaden its offerings, the company has grown organically and through acquisitions. During that time span, the business—originally known as an offset commercial print services company under the name General Litho Services—evolved its name to reflect the services it provides. In 1996, it became GLS Integrated Communication Solutions and then advanced to GLS / NEXT Precision Marketing in 2013 as it acquired NEXT Communications, a marketing agency.
Founder and Chairman Gary Garner expressed, “Everything we do is about the customer. As our customers’ needs evolve, we want to be there to support them as an extension of their team. Our enhanced offerings allow us to do even more for them.”
At ENPOINTE, the company strives to always be “on” with the right solutions at the right time for its customers. Executive Vice President of Sales, Todd Matuska, noted, “Our mission is to inspire people to connect with brands through relevant, integrated communications and technology. Any communication that helps our customers better connect with their customers is what we want to be doing to help them grow.”
A reflection of the updated brand identity, the company unveiled new building signage, vehicle branding, social media channels and its ENPOINTE website www.alwaysenpointe.com.
Due to the ongoing pandemic, the company kicked off its new brand with a socially-distanced, COVID-compliant employee celebration at both its Brooklyn Park and St. Paul campuses. The organization is planning a future celebration to commemorate this major milestone when public health circumstances allow.
ENPOINTE is a privately-owned branding and marketing solutions company based in Brooklyn Park and St. Paul, Minn. Chosen for its people-first, teamwork mentality and commitment to exceptional quality and innovation, ENPOINTE works with clients spanning the Fortune 1000 to local businesses. Focused on four core disciplines of branding, data and analytics, marketing and printing, its goal is to accelerate growth for organizations and their brands.
For more information, visit the company’s website at www.alwaysenpointe.com and follow it on LinkedIn, Facebook, Instagram, Twitter and YouTube.
Founder and Chairman
Executive Vice President of Sales