Adama Agriculture

ADAMA BOOSTS RICE COMMITMENT WITH TWO NEW HERBICIDES AND GROWER PROGRAM

ADAMA’s VopakTM 3ME and ZuraxTM L herbicides offer pre- and post-emergence weed control options for rice growers, and purchase can qualify growers for a rebate

Raleigh, North Carolina, Feb. 3, 2020 – ADAMA announced that it has received registration by the U.S. Environmental Protection agency (EPA) for two rice herbicides. 

VopakTM 3ME is a clomazone herbicide with powerful residual activity on both grass and broadleaf weeds. Vopak 3ME can be applied pre-plant through early post emergence. Its microencapsulated formulation is designed to meet the needs of both ground and aerial applicators.   

ZuraxTM L is a liquid formulation of quinclorac that provides reliable control of annual grass and broadleaf weeds, including barnyardgrass and large crabgrass. Zurax L offers increased ease-of-use, a flexible application window and can be foliar-applied to dry- and water-seeded rice as well as soil-applied before, during or after planting dry seeded rice.  

In addition to these new products being foundational solutions for conventional rice, they complement ADAMA’s PrefaceTM and PostscriptTM herbicides for the FullPageTM Rice Cropping Solution, furthering the company’s commitment to the rice industry. 

“ADAMA is excited to continue building our rice portfolio,” said Jake Brodsgaard, ADAMA USA CEO. “Our growers demand value-oriented, effective solutions, and we’re dedicated to bringing high-preforming, cost-effective solutions to the market.” 

ADAMA’s commitment to high performing and cost-effective solutions includes the launch of a rebate program geared toward rice growers who use the FullPage Rice Cropping Solution along with qualifying herbicides. ADAMA GROW (Grower Resource Optimization that Works) is a simple-to-use program supporting rice growers with sound solutions to help drive yields and optimize their return on investment. The ADAMA GROW website features a calculator that growers can use to estimate potential rebate amounts. Qualifying products include Preface and Postscript herbicides, along with the newest herbicides Vopak 3ME and Zurax L, giving growers choices for their integrated weed management programs. 

ADAMA and RiceTec are releasing the FullPage Cropping Solution with Preface and Postscript herbicides for the 2020 growing season. FullPage represents a new generation of IMI herbicide tolerance. The FullPage solution used in conjunction with Vopak 3ME and Zurax L herbicides can help improve weed control, peace of mind and profits.   

About ADAMA 
ADAMA Is one of the world’s leading crop protection companies. We strive to Create Simplicity in Agriculture – offering farmers effective products and services that simplify their lives and help them grow. With one of the most comprehensive and diversified portfolios of differentiated, quality products, our 5,000-strong team reaches farmers in more than 100 countries, providing them with solutions to control weeds, insects and disease, and improve their yields. For more information, visit us at www.ADAMA.com

Contact:
Yemel Ortega
919-256-9324
Yemel.ortega@adama.com